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(Hardback)
By: Jim Lord
ISBN: 9781098366513
Readership/Audience: General
Publication Date: Jul 2021
Publisher: BookBaby
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(Hardback)
By: Henry Cloud
ISBN: 9780062206336
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2013
Publisher: HarperCollins Publishers Inc
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What is a boundary Simply put, a boundary is a property line that defines ownership, and responsibility. Beginning with a lucid description of how brains actually work, the author applies those principles to the critical aspects of a leader's work: how to manage teams, coach direct reports, and instill an organization with values and culture.
(Hardback)
By: Joseph Loizzo
ISBN: 9781611809213
Readership/Audience: General
Publication Date: Jan 2022
Publisher: Shambhala Publications Inc
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(Hardback)
By: Nirmalya Kumar
ISBN: 9781137276612
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
Publisher: Palgrave Macmillan
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
(Paperback)
By: Nicholas Ind
ISBN: 9781472936233
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Rina Plapler
ISBN: 9781578266852
Readership/Audience: General
Publication Date: Nov 2017
Publisher: Hatherleigh Press,U.S.
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Brand Intimacy presents the fascinating story about why we love certain companies and their products, providing lessons for consumers and businesses alike looking to understand these connections
(Paperback)
By: Paul Hitchens
ISBN: 9781473627550
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
UK Publication Date: 25th April 2014
Publisher: John Murray Press
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Originally published: London: Hodder Education, 2014.
By: William D'Arienzo
ISBN: 9781501318436
Readership/Audience: Tertiary Education
Publication Date: Nov 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Aaron Goldfarb
ISBN: 9780762475827
Readership/Audience: Tertiary Education
Publication Date: Feb 2023
Publisher: Running Press,U.S.
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An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, the punk-rock prince of small-batch spirits (Food & Wine) and creator of Hendrick's Gin and Sailor Jerry Rum, perfect for fans of unconventional books on business and creativity like those by Seth Godin (This is Marketing) and Austin Kleon (Steal Like an Artist)
(Paperback)
By: Jeremy Miller
ISBN: 9781989025604
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2021
Publisher: Page Two Books, Inc.
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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
(Paperback)
By: Nick Westergaard
ISBN: 9781400242719
Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
(Paperback)
By: Jane Cunningham
ISBN: 9780241456002
Readership/Audience: General
Publication Date: Jun 2021
UK Publication Date: 18th February 2021
Publisher: Penguin Books Ltd
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(Paperback)
By: Andrea S. Kramer
ISBN: 9781529317299
Readership/Audience: Tertiary Education
Publication Date: Oct 2020
UK Publication Date: 3rd September 2020
Publisher: John Murray Press
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A tactical guide to navigating gender bias in the workplace through attuned gender communication.
(Paperback)
By: Catherine Kaputa
ISBN: 9781857885811
Readership/Audience: General
Publication Date: Aug 2012
Publisher: John Murray Press
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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
(Paperback)
By: Bill Breen
ISBN: 9781847941176
Readership/Audience: Professional and Scholarly
Publication Date: May 2014
UK Publication Date: 6th March 2014
Publisher: Cornerstone
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What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
(Hardback)
By: Paul Bassi
ISBN: 9781472972224
Readership/Audience: General
Publication Date: Nov 2019
Publisher: Bloomsbury Publishing PLC
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From the son of a Sikh immigrant to building a property and business portfolio of more than 300mn, Paul Bassi's story is by turns fascinating, illuminating and inspirational - and his memoirs are set to be the ultimate handbook for anyone looking to be the very best in their field.
(Paperback)
By: Robert Gibson
ISBN: 9781529382150
Readership/Audience: Tertiary Education
Publication Date: Feb 2022
UK Publication Date: 11th November 2021
Publisher: John Murray Press
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The essential guide for working in diverse teams and across cultures today - including models, tools and real life examples to help break through invisible boundaries.
(Paperback)
By: Mori Taheripour
ISBN: 9780349426501
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2020
UK Publication Date: 24th March 2020
Publisher: Little, Brown Book Group
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How relationships can drive successful negotiation, from an award-winning faculty member at the Wharton School of Business
(Paperback)
By: Michael Levine
ISBN: 9781538719275
Readership/Audience: Tertiary Education
Publication Date: Aug 2021
UK Publication Date: 27th May 2021
Publisher: Little, Brown & Company
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Now revised and updated, here is a wise and practical book for achieving ultimate business success by identifying and rectifying the small problems -- the "broken windows" -- that can sink a business.
(Hardback)
By: Jason Feifer
ISBN: 9781399804585
Readership/Audience: Tertiary Education
Publication Date: Jan 2023
UK Publication Date: 8th September 2022
Publisher: John Murray Press
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The editor-in-chief of Entrepreneur magazine and host of the Build for Tomorrow podcast shows you how to adapt quickly and find opportunity in the face of change.
(Hardback)
By: Carol J. Geffner
ISBN: 9780262047388
Readership/Audience: General
Publication Date: Apr 2023
UK Publication Date: 22nd February 2023
Publisher: MIT Press Ltd
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"An examination of the factors that influence women's rise to leadership in male-dominated industries, informed by scholarly research and personal interviews"--
(Hardback)
By: Seamus Gillen
ISBN: 9781399400954
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2022
Publisher: Bloomsbury Publishing PLC
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An examination of the true role of governance and compliance as drivers of quality decision-making, which can help an organization and its board achieve their strategic objectives more efficiently and effectively.
(Paperback)
By: Brian Molitor
ISBN: 9781578269402
Readership/Audience: General
Publication Date: Apr 2023
UK Publication Date: 25th April 2023
Publisher: Hatherleigh Press,U.S.
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(Paperback)
By: David A. Aaker
ISBN: 9781849830409
Readership/Audience: General
Publication Date: Jul 2010
UK Publication Date: 29th April 2010
Publisher: Simon & Schuster Ltd
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Synopsis coming soon.......
