(Paperback)

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.

(Hardback, Second Edition)

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

(Paperback, Second Edition)

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

(Paperback)

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

(Hardback)

(Hardback)

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;

(Hardback)

(Hardback)

(Hardback)

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.

(Hardback)

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.

(Hardback)

Minority women who have made it to the top offer tips and advice to others who wonder what it takes to succeed in careers in both the for-profit and nonprofit worlds.

(Hardback)

Drawing on studies that quantify the link between individual development and organizational value creation, this work provides human resource professionals with a framework that strengthens organizational growth and productivity through the workforce while enhancing individual fulfilment.

(Hardback)

The concluding chapter addresses affirmative action, policymaking, and statutory interpretation by surveying the legislative history of Title VII of the Civil Rights Act of 1964, as well as early Title VII employment discrimination cases, and probing the philosophical basis of affirmative action.

(Hardback)

The only biographical dictionary on African-American business leaders, this volume provides biographies on 123 individuals. The volume also includes appendices classifying the business leaders by place of birth, principal place of business, type of business, and women business leaders.

(Paperback)

When sales people are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. This book offers numerous strategies to help you become an overnight sales expert, slashing your path to proficiency.

(Hardback)

Not only a definitive account, this story of a major figure in America's Gilded Age, as told by Stephen Elias, is also an absorbing tale.

This work fills a gap in the literature on American history and the history of our retail trade.

(Paperback)

(Paperback)

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

(Hardback)

But Dr. Milgate's research shows that corporations' efforts to make themselves lean, to focus on core competencies, and to create mutually advantageous alliances with other corporations have not paid off.

(Hardback)

With the explosion of workplace litigation and the skyrocketing costs associated with it, employers in both the private and public sectors are seeking new ways to swiftly and inexpensively resolve disputes with their employees.

(Hardback)

(Hardback)

Exploring the issue of foreign ownership of corporate America, a leading economist and the president of the steel producer, Esmark, revisit the sale of that company to a Russian firm.

(Hardback)

In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.

(Hardback)

Leveson charts the transformation of America and the economic conservatism and market orientation that resulted in the renaissance of capitalism, as well as the long cycle upswing of economic restructuring.