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(Hardback)

Examines conceptual/empirical/practical issues associated with corporate reputation. Emphasising the importance of the roles of corporate social disclosure/organisational effectiveness, the authors stress the need for an integrative framework in explaining the nature of corporate reputation.

(Paperback)

Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him 'No, you can't'. Using the examples of iconic Comic Relief and Sport Relief challenges achieved by the likes of David Walliams, Eddie Izzard, John Bishop and Davina McCall under his guidance, the author shows that anyone can do anything.

(Hardback)

This book tells how two successful financial services companies, Century Companies of America and CUNA Mutual Insurance, met the challenges of a changing marketplace by tranforming themselves through joining forces.

(Paperback)

From the authors of Close the Deal, Smart Moves, and Yes, You Can!, the decision-making handbook that all managers need open on their desks.

(Paperback)

Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

(Hardback)

Latest developments in the world-class strategy for business operations, JIT, presented in an easily accessed format for production and other operations executives.

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(Hardback)

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

(Paperback)

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.

(Paperback)

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

(Hardback)

(Hardback)

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;

(Hardback)

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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.

(Hardback)

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.

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Minority women who have made it to the top offer tips and advice to others who wonder what it takes to succeed in careers in both the for-profit and nonprofit worlds.

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Drawing on studies that quantify the link between individual development and organizational value creation, this work provides human resource professionals with a framework that strengthens organizational growth and productivity through the workforce while enhancing individual fulfilment.

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The concluding chapter addresses affirmative action, policymaking, and statutory interpretation by surveying the legislative history of Title VII of the Civil Rights Act of 1964, as well as early Title VII employment discrimination cases, and probing the philosophical basis of affirmative action.

(Hardback)

The only biographical dictionary on African-American business leaders, this volume provides biographies on 123 individuals. The volume also includes appendices classifying the business leaders by place of birth, principal place of business, type of business, and women business leaders.

(Paperback)

When sales people are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. This book offers numerous strategies to help you become an overnight sales expert, slashing your path to proficiency.

(Hardback)

Not only a definitive account, this story of a major figure in America's Gilded Age, as told by Stephen Elias, is also an absorbing tale.

This work fills a gap in the literature on American history and the history of our retail trade.

(Paperback)