(Hardback)

Because technology reaches across and beyond the entire organization, there is a critical need for executive accountability, leadership, and involvement to achieve measurable business benefits from technology investments. The authors look realistically at how technology is chosen, how to evaluate existing technology, and how to deliver value.

(Hardback)

This work highlights the coming age of management information systems for all types of executives by focusing on executive information systems, or EIS.

(Paperback)

Executive Office is a leadership book for emerging and developing leaders. The author uses 10 leadership principles that guided his executive career to examine 42 U.S Presidents' leadership abilities.

(Hardback)

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

(Hardback)

Analyzes the effectiveness of different educational approaches in management development for the transfer of learning to the workplace, placing particular emphasis on the crucial importance of experiential education.

(Hardback)

An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

(Paperback)

(Hardback)

Gianturco examines the roles played by export credit agencies (ECAs) which are specialized financial institutions that cover some $1 trillion of exports each year.

(Hardback)

This is a `how-to' sourcebook to establishing and managing an export marketing business. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

(Hardback)

This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.

(Hardback)

Major players in the information and communication technology industries have used corporate venture capital, alliances, acquisitions, or spin-offs to achieve remarkable strategic self-renewal.

(Paperback, Revised edition)

(Paperback)

(Hardback)

The authors shed new light on such fads, examining how they develop in other cultures too, and give managers everywhere new ways to react to them, ways to uncover and resist patently nonproductive blandishments.

How to distinguish fads that may have at least some validity from those that don't is a main purpose of the book.

(Hardback)

To get these facts and fictions of executive life together in a meaningful and understandable way, this book develops a new view of executive behavior, which focuses on two paradigms: the classical and existential models of the manager.

In the classical approach, the manager plans, organizes, leads, and evaluates (POLEs).

(Hardback)

The tremendous expansion of American overseas business in the postwar era has evoked a mixed public response.

(Hardback)

Dr. Barrett's book provides this information in chapters devoted to the development of fair employment law, ethical standards relating to fair employment testing, standards for job relatedness of selection procedures and the variety of selection procedures available.

(Paperback)

Arguing that managers have become the cultural heroes of our time, this book looks at the values, assumptions, beliefs and practices they espouse. It maintains that managerialism is a form of religious faith, and that the gurus of managerialism draw upon the utopian language of religion.

(Paperback)

A critical reassessment of the ideas that shaped modern management.

(Paperback)

(Paperback)

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

(Paperback, 2nd edition)

(Paperback)

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

(Hardback)