(Paperback)

(Hardback)

Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.

(Hardback)

Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques.

(Hardback)

Provides a comprehensive investigation of foreign ownership in the United States. Based on the latest, most reliable data and comprising the viewpoints of leading authorities on foreign direct investment, the book offers detailed previously unpublished information on the effects of foreign direct investment in the United States.

(Paperback)

First published: [New York]: Portfolio/Penguin, 2009.

(Paperback)

"Four Shades of Gray analyses the Kindle's impact from a technological, bibliographical and social perspective to ask why Amazon succeeded when many previous ebook manufacturers had failed"--

(Paperback)

This book gives direction to anyone thinking about starting their own business or transitioning into self-employment.

(Paperback)

With the airline industry under siege: A prescient analysis of its problems and an engaging look into its future--as well as a thought-provoking account of the challenges of entrepreneurship in the dot-com age--by the well-known Atlantic Monthly writer and award-winning author of National Defense and Breaking the News

(Paperback)

(Paperback)

From the dynamic CEO who engineered an astounding reinvention of his own company comes a practical guide to customer-focused innovation that will prepare business managers of today for the unpredictable future.

(Hardback)

Globalization brings far more benefits to the US economy than it takes away. Through examples drawn from around the world, this work dispels common myths and misconceptions about American competitiveness and its future prospects. It also addresses issues such as outsourcing, entrepreneurship, immigration, and low-cost labor.

(Paperback)

From the Chairman Emeritus of Kaiser Permanente, a manifesto for integrated health care

(Paperback)

A six-step programme for shifting from an outdated security/control style of management and personal behaviour, to a more flexible and effective learning/discovery model. The book contains nearly 50 self-help activities, and aims to show how turmoil can be a catalyst for positive change.

(Hardback)

(Paperback)

Is management a profession Should it be Can it be This title reveals how such questions have driven business education and shaped American management and society. It shows that university-based business schools were founded to train a professional class of managers in the mold of doctors and lawyers but have retreated from that goal.

(Hardback)

Shows how managers in any organizational setting can improve their own and their teams' results through a unique, step-by-step approach to setting goals and then--most importantly--by putting them into action.

(Hardback)

Links the success in Italy of small, rurally based manufacturing businesses to the processes of transformation of parts of the Italian countryside. This book argues that the involvement of peasant families with both agricultural and industrial employment produced an entrepreneurial spirit that was reflected in the development of rural industries.

(Paperback)

This book is intended to assist law enforcement officers or military veterans transition from a career in the public sector to a successful new career in the private sector, specifically as a leader in the corporate security environment

(Hardback)

(Paperback)

(Paperback)

The sheer pervasiveness of game experience - 99 per cent of teenage boys and 94 per cent of teenage girls having played a video game - means that instant naffness falls upon those who express a musty disdain for the medium.

(Hardback)

The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain waywith a customer focus.

It is now becoming clearly evident that all firms compete on service. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor.

(Paperback, Fifth Edition)

Discover timeless insights that will help any project manager plan and execute even the most complex projects on time, on budget, and with maximum efficiency.

(Hardback)