(Paperback)

Explores the application of a variety of financial and merchandising strategies for maximising access to markets.

(Paperback)

An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.

(Hardback)

Shows how managers can deal effectively with difficult and troublesome employee behaviour, so as to enhance productivity and employee morale. The author discusses common disruptive behaviours and offers practical, legal and technical advice, including details of a progressive penalty system.

(Hardback)

Competition in the generation, transmission, and distribution of electricity is of increasing interest to policy makers as well as to buyers and sellers of power. This work focuses on mergers, but the economic principles explained here will be useful in analyzing many important issues flowing from growth of competition in electric power.

(Hardback)

Electronic mail and message handling is a rapidly expanding field which incorporates both telecommunications and computer technologies. It combines the old technologies of telex, telegram, and analog facsimile with the new systems of Teletex, digital facsimile, and computer-based messaging.

(Paperback)

(Hardback)

(Hardback)

(Hardback)

This text provides critical information to help organizations improve their emergency communications, including the tools, automation technology, and processes of crisis notification.

To grasp the importance of emergency notification, imagine this scenario: A shooter is on the loose at a college campus.

(Hardback)

The challenges facing a solo entrepreneur when calamity strikes are unique in the realm of disaster planning, and the only effective strategy for preventing a business failure after an unexpected major setback is to have a clearly thought-out emergency backup plan.

(Hardback)

Explores world-wide developments in the field of business ethics, covering such issues as: the BCCI scandal; the IBM-Fujitsu case; intellectual property rights; ethics and international law; and ethics and developments. It includes an introduction that summarises major themes contained in the book.

(Hardback)

Regional Intergovernmental Organizations (REIGOs) have increased in number and importance since World War II and have assumed critical roles in both the economic and the political realms.

(Hardback)

Bauer and the editors of this volume examine five selling trends today and provide discussion and real-world examples of them.

(Paperback)

The real story of the companies that run our everyday lives by the author of Tescopoly.

(Hardback)

Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses.

(Paperback, Second Edition)

The one skill the project manager was never trained on is the one he cant succeed without!

(Hardback)

Spanning a variety of disciplines, theories, and methods, the editors and the contributors to this uniquely cross- and interdisciplinary volume explore the factors that provoke emotions in the workplace, their effects, and how they should be managed.

(Hardback)

The authors review the state of the art in employee development, identifying what human resource development is, how it functions in today's organizations, what kinds of programs and methods are available, and how such programs are evaluated.

(Hardback)

The book will be of interest to scholars and professionals in industrial relations, industrial sociology, labor law, and labor studies.

(Hardback)

A proven step-by-step strategy to move organizations away from the unproductive Theory X style of management and into the now recognized and appreciated Theory Y style of high commitment and involvement.

(Paperback)

A proven step-by-step strategy to move organizations away from the unproductive Theory X style of management and into the now recognized and appreciated Theory Y style of high commitment and involvement.

(Paperback)

(Hardback)

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. Samli maintains that far from being hostile to business, he sees business as actually working against itself.

(Paperback)

The boomers are rejecting conventional notions of retirement and crossing into a new stage of work-and their energy could transform what work means for all Americans