(Hardback)

An overview of the policies, processes and innovations of global business leaders. It surveys current practices in global leadership development as pursued by different countries, and with regard to women in leadership positions, then discusses effective organizational processes.

(Hardback)

(Paperback)

"In today's economy corporations are emphasizing performance improvement over increasing head count. Self-managed work teams, empowerment of employees, and organizational learning all present different"

(Hardback)

While sales negotiation is traditionally considered a formal process conducted by teams of buyers and sellers, this handy reference recognizes that negotiating strategies and techniques are actually required in many instances in day-to-day selling activities as well, and provides advice geared to the salesperson's specific daily needs.

(Hardback)

This book provides research-based evidence within the Competing Values Framework to examine women's leadership styles, demonstrate their suitability for senior management positions, and show how employers must embrace women in leadership roles in order for their companies to be diversified and globalized.

(Paperback)

The thesis of this volume is that writing done by students who control their own topics, who have genuine purposes for writing, and have a real, known audience, is quite different and valuable in its own right.

(Paperback)

In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball.

(Paperback)

(Paperback)

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Paperback)

(Paperback)

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

(Hardback, 20th Revised edition)

Helping you from your earliest brainstorming to fully funded projects, this essential guide offers countless tips and resources for anyone seeking funding for research, faculty development, dissertations, internships, scholarships and assistantships, facility and organizational support, conferences, and more.

(Paperback, Second Edition)

This new edition of the bestselling Discipline Without Punishment has been updated to help a new generation of managers adopt a positive, proven method for getting problem employees back on track.

(Hardback)

(Paperback)

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation.

(Paperback, ITPE Edition)

Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a 'disrupt or be disrupted' market: innovate from within.

(Hardback)

Part of a series, this work provides detailed accounts of important segments of American society. One hundred essays chronicle the lives of outstanding Asian Americans from both historical and contemporary periods in a wide range of fields. Bibliographies of print/electronic sources are included.

(Hardback)

(Paperback)

(Paperback)

Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.

(Paperback)