(Paperback)

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Paperback)

(Paperback)

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

(Hardback, 20th Revised edition)

Helping you from your earliest brainstorming to fully funded projects, this essential guide offers countless tips and resources for anyone seeking funding for research, faculty development, dissertations, internships, scholarships and assistantships, facility and organizational support, conferences, and more.

(Paperback)

Joyce Fletcher's research shows that emotional intelligence and relational behavior are often viewed as inappropriate because they collide with powerful, gender-linked images.

(Paperback, Second Edition)

This new edition of the bestselling Discipline Without Punishment has been updated to help a new generation of managers adopt a positive, proven method for getting problem employees back on track.

(Hardback)

(Paperback)

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation.

(Paperback, ITPE Edition)

Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a 'disrupt or be disrupted' market: innovate from within.

(Hardback)

Part of a series, this work provides detailed accounts of important segments of American society. One hundred essays chronicle the lives of outstanding Asian Americans from both historical and contemporary periods in a wide range of fields. Bibliographies of print/electronic sources are included.

(Hardback)

(Paperback)

(Paperback)

Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.

(Paperback)

(Hardback)

Along the way, readers learn what function the Fed performs and why, how monetary policy differs from fiscal policy, which levers the Fed uses to change the money supply and control inflation, and more.

(Paperback)

Many nonprofits are at risk and unaware. Leaders are often unaware of a treasure trove of data that normally is filed and forgotten each year - the Federal 990 report. This book reviews the federal 990 reports that most nonprofits must submit and identifies 11 risk factors. Directors can use the coaching and planning strategies in the book to lead their nonprofit to new health and growth.

(Paperback)

For executives, managers, entrepreneurs, and investors, here is an A-to-Z guide to all aspects of breaking into and expanding one's business opportunities in the People's Republic of China.

(Hardback)

Examines the move to privatization in Western and Central Europe, Latin America, and Asia, and the opportunities and challenges there for corporations here and abroad.

(Paperback)

Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region.

(Hardback, 2nd edition)

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

(Hardback)

The cultural practices that must be observed by traders active in Korea are examined in a group of chapters that describe how the Korean import market works, how U.S. suppliers compare with Japan, how to gain access to the Korean markets, and how insiders view Korean practices.