(Hardback)

Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success.

(Hardback)

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

(Paperback)

Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of todays turbulent environment. But dont expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations.

(Hardback)

A practical guide for new managers, and especially those in fast-growing or start-up organizations, Bringing Up the Boss combines anecdotes, data, how-to exercises, and templates to help the reader build the fundamental skills of being a great boss.

(Hardback)

(Paperback)

(Paperback)

Everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively.

(Hardback)

From executives complaining that their teams dont contribute ideas to employees throwing up their hands because their input isnt sought--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.

(Paperback)

(Paperback)

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.

(Hardback)

Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.

(Paperback)

Dare to Jump helps you to overcome your fears and gives you three power skills with which you can become the best version of yourself.

(Hardback)

A searing expos by an award-winning journalist of the most scandalous bank in the world, including its shadowy ties to Donald Trump's business empire.

In January 2017, Donald Trump was sworn in as the 45^th president of the United States.

(Hardback)

(Paperback)

This book explores how to successfully integrate digital transformation on a company-wide level, placing employees first in the process.

(Paperback)

Contains a method of defining and predicting disruptive change, and pays attention to the different levels of disruption.

(Paperback)

A clear vision with international-use cases makes Disruptive Workplaces a hands-on book for anyone concerned with their employees and workplace environment.

(Hardback)

Your employees joined the public sector for a reason. Learn how to inspire the passion within them needed to accomplish the mission.

(Paperback)

(Hardback)

From Gino Wickman, bestselling author of Traction and creator ofthe Entrepreneurial Operating System (EOS), this new standalone title is designed to help young professionals determine if entrepreneurship is the right path for them.

Entrepreneurship is credited for technological invention, the rise of corporate empires, and directly linked to economic development around the world. This multivolume set of essays showcases theory and practice in entrepreneurship to illuminate its many facets, covering various topics.

(Hardback)

This manual contains digests of 100 books on business and management. Ranging from Sun Tzu's Art of War" to "The Cluetrain Manifesto" and Peter Drucker's "Practice of Management", it includes analysis of each work's contribution, impact and legacy, and reading lists for more information."

(Hardback)

A search for an understanding of advertising's efficacy and its morality.

(Hardback)

Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.