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Authenticity: What Consumers Really Want
(Hardback)
By James H. Gilmore
Belief Zone
(Paperback)
By Ursula Mentjes
Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income
By New York Institute of Career Development
Category Killers: The Retail Revolution and Its Impact on Consumer Culture
By Robert Spector
Color For Profit
By Louis Cheskin
Concurrent Marketing: Integrating Product, Sales and Service
By Frank V. Cespedes
Conversation Marketing: How to be Relevant and Engage Your Customer by Speaking Human
By Kevin Lund
Customer Connections: New Strategies for Growth
By Robert E. Wayland
Customer Equity: Building and Managing Relationships as Valuable Assets
By Jacquelyn S. Thomas
Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients into Your Best Customers
By Noah Fleming
Disruptive Package Design
By Paul Siems
Do You Want to Keep Your Customers Forever
By Joseph B. Pine
Essentials of Corporate Communications and Public Relations
By Harvard Business School Press
Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
By Jeremy Goldman
Great Clients: Why Their Advertising Is Better Than Yours
By Ullman
Greater Good: How Good Marketing Makes for Better Democracy
By John A. Quelch
Greatness Guide: A Coaching Manual for Sales Professionals in the Low Voltage Industry
By Andy Bernot
HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
By Harvard Business Review
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
By Erich Joachimsthaler
How to Communicate Effectively with Anyone, Anywhere: Your Passport to Connecting Globally from Everyday Encounters & Effective Emailing to Impactful Speaking & Successful Negotiating
By Ral Snchez
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
By Pat Fallon
Leadership Skills That Inspire Incredible Results
By Fred Halstead
Lean Brands: Catch Customers, Drive Growth, and Stand out in All Markets
By Luis Pedroza
Making Money with Option Strategies: Powerful Hedging Ideas for the Serious Investor to Reduce Portfolio Risks
By Michael C. Thomsett
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