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The Analytical Marketer: How to Transform Your Marketing Organization
(Hardback)
By Adele Sweetwood
The Art of Digital Branding
(Paperback)
By Ian Cocoran
The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
By Robert W. Bly
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
By Craig Wilson
The Complete Guide to Book Marketing
By David Cole
The Elements of Logo Design: Design Thinking, Branding, Making Marks
By Alex W. White
The Email Revolution: Unleashing the Power to Connect
By V. A. Shiva Ayyadurai
The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
By Gail Z. Martin
The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
By Maxim Behar
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
By Bill Lee
The Intention Economy: When Customers Take Charge
By Doc Searls
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey L. Cruikshank
The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read!
The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
By James L. Heskett
The Point of the Deal: How to Negotiate When 'Yes' Is Not Enough
By Danny Ertel
The Serving Mindset: Stop Selling and Grow Your Business
By Farnoosh Brock
The Subscription Boom: Why an Old Business Model is the Future of Commerce
By Adam Levinter
Tilt: Shifting Your Strategy from Products to Customers
By Niraj Dawar
True Story: How to Combine Story and Action to Transform Your Business
By Ty Montague
Understanding Marketing
By Harvard Business Review
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
By Stephen Denny
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
By James C. Anderson
Visibility Marketing: The No-Holds-Barred Truth About What it Takes to Grab Attention, Build Your Brand, and Win New Business
By David Avrin
What Is Marketing
By Alvin J. Silk
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