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Manage the Media: Don't Let the Media Manage You
(Hardback)
By William J. Holstein
Management Productivity Multipliers: Tools for Accountability, Leadership, and Productivity
(Paperback)
By Gerald Kraines
Marketer's Toolkit: The 10 Strategies You Need To Succeed
By Harvard Business Review
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
By Nirmalya Kumar
Marketing in the Groundswell
By Charlene Li
Marketing Myopia
By Theodore Levitt
Married to the Brand: Why Consumers Bond with Some Brands for Life
By William J. McEwen
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
By Paul F. Nunes
Meaningful Measurement of the Customer Experience
By Greg Kihlstrom
Momentum: How Companies Become Unstoppable Market Forces
By John Volkmann
Negotiating with Tough Customers: Never Take No for a Final Answer and Other Tactics to Win at the Bargaining Table
By Steve Reilly
Net Worth: Shaping Markets When Customers Make the Rules
By John Hagel
No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers
By Jerry R. Wilson
No Nonsense: Inspire Your Staff: 100+ Ways to Awaken, Inspire, and Engage
No Nonsense: Time Management: 50 Tips to Hack Your Time and Get Everything Done
By Karen Leland
Oracles: How Prediction Markets Turn Employees into Visionaries
By Donald N. Thompson
Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life
(Paperback, 3rd Edition, Third Edition)
By T. Scott Gross
Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator
(Paperback, 2nd Revised edition)
By Roger Dawson
Priceless: Turning Ordinary Products into Extraordinary Experiences
By Terry A. Britton
Private Label Strategy: How to Meet the Store Brand Challenge
Profit over Privacy: How Surveillance Advertising Conquered the Internet
By Matthew Crain
Rebuilding the Brand: How Harley-Davidson Became King of the Road
By Clyde Fessler
Reorganize for Resilience: Putting Customers at the Center of Your Business
By Ranjay Gulati
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
By Davis Dyer
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