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The Analytical Marketer: How to Transform Your Marketing Organization
(Hardback)
By Adele Sweetwood
The Art of Digital Branding
(Paperback)
By Ian Cocoran
The Best of Guerrilla Marketing--Guerrilla Marketing Remix
By Jay Conrad Levinson
The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
By Robert W. Bly
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
By Craig Wilson
The Complete Guide to Book Marketing
By David Cole
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
By Craig Simpson
The Elegant Pitch: Create a Compelling Recommendation, Build Broad Support, and Get it Approved
By Mike Figliuolo
The Elements of Logo Design: Design Thinking, Branding, Making Marks
By Alex W. White
The Email Revolution: Unleashing the Power to Connect
By V. A. Shiva Ayyadurai
The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
By Gail Z. Martin
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
By Bill Lee
The Intention Economy: When Customers Take Charge
By Doc Searls
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey L. Cruikshank
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
(Paperback, Second Edition)
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
By Brad Flowers
The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read!
The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
By James L. Heskett
The Point of the Deal: How to Negotiate When 'Yes' Is Not Enough
By Danny Ertel
The Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships
By Jill Lublin
The Serving Mindset: Stop Selling and Grow Your Business
By Farnoosh Brock
The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It
By Starr Hall
The Subscription Boom: Why an Old Business Model is the Future of Commerce
By Adam Levinter
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