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The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
(Hardback)
By James L. Heskett
The Point of the Deal: How to Negotiate When 'Yes' Is Not Enough
By Danny Ertel
The Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships
(Paperback)
By Jill Lublin
The Serving Mindset: Stop Selling and Grow Your Business
By Farnoosh Brock
The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It
By Starr Hall
The Subscription Boom: Why an Old Business Model is the Future of Commerce
By Adam Levinter
The Ultimate Startup Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors
By Tom Hogan
Tilt: Shifting Your Strategy from Products to Customers
By Niraj Dawar
True Story: How to Combine Story and Action to Transform Your Business
By Ty Montague
Ultimate Guide to eBay for Business
By Christopher Matthew Spencer
Ultimate Guide to Email Marketing for Business
By Susan Gunelius
Ultimate Guide to Influencer Marketing
By Eric Butow
Ultimate Guide to Instagram for Business
(Paperback, New edition)
By Kim Walsh Phillips
Ultimate Guide to Twitter for Business
By Ted Prodromou
Understanding Marketing
By Harvard Business Review
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
By Stephen Denny
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
By James C. Anderson
Visibility Marketing: The No-Holds-Barred Truth About What it Takes to Grab Attention, Build Your Brand, and Win New Business
By David Avrin
What Is Marketing
By Alvin J. Silk
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
By Jonah Sachs
Your Creative Mind: Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
By Scott Cochrane
After Image: Mind-Altering Marketing
(Paperback, Main)
By John Grant
Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century
By Serge Dumont
Cracking the Million Dollar Sales Code
By Leigh Farnell
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