(Hardback)
By: Emmanuel Probst
ISBN: 9781576879825
Readership/Audience: General
Publication Date: Aug 2022
Publisher: powerHouse Books,U.S.
See more...
(Hardback)
By: Thomas Kemeny
ISBN: 9781576879122
Readership/Audience: General
Publication Date: May 2019
Publisher: powerHouse Books,U.S.
See more...
(Paperback, 4th New edition)
By: Dan S. Kennedy
ISBN: 9781642011685
Readership/Audience: General
Publication Date: Jul 2024
Publisher: Entrepreneur Press
See more...
(Paperback)
By: David Ogilvy
ISBN: 9781853756153
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2021
UK Publication Date: 1st March 2007
Publisher: Headline Publishing Group
See more...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
(Hardback)
By: Amanda Scardamaglia
ISBN: 9781925556490
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Melbourne Books
See more...
(Paperback)
By: Matthew Crain
ISBN: 9781517905057
Readership/Audience: General
Publication Date: Sep 2021
Publisher: University of Minnesota Press
See more...
"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
(Paperback, Not for Online)
By: Claude Hopkins
ISBN: 9781640954250
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Sound Wisdom
See more...
(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652065
Readership/Audience: General
Publication Date: Sep 2024
Publisher: Red Wheel/Weiser
See more...
(Paperback, Main)
By: Tim Wu
ISBN: 9781782394853
Readership/Audience: General
Publication Date: Sep 2017
UK Publication Date: 7th September 2017
Publisher: Atlantic Books
See more...
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined.
(Hardback)
By: Mike Sullivan
ISBN: 9781667859248
Readership/Audience: General
Publication Date: Jan 2023
Publisher: BookBaby
See more...
(Paperback)
By: David Snellenberg
ISBN: 9789063696351
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2022
Publisher: BIS Publishers B.V.
See more...
(Paperback)
By: Timothy Seward
ISBN: 9781599186382
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2019
Publisher: Entrepreneur Press
See more...
The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.
(Paperback)
By: Andrew Griffiths
ISBN: 9781741750072
Readership/Audience: General
Publication Date: Aug 2006
Publisher: Allen & Unwin
See more...
Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.
(Paperback)
By: Mike Perron
ISBN: 9798350946956
Readership/Audience: General
Publication Date: May 2024
Publisher: BookBaby
See more...
(Paperback)
By: Professor Greg Myers
ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
See more...
Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
See more...
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback)
By: C. Edwin Baker
ISBN: 9780691604930
Readership/Audience: Tertiary Education
Publication Date: Jul 2014
Publisher: Princeton University Press
See more...
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
(Hardback)
By: C. Edwin Baker
ISBN: 9780691633930
Readership/Audience: Tertiary Education
Publication Date: Apr 2016
Publisher: Princeton University Press
See more...
(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
See more...
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Tertiary Education
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Hazel G. Warlaumont
ISBN: 9780275969325
Readership/Audience: Tertiary Education
Publication Date: Oct 2000
Publisher: Bloomsbury Publishing PLC
See more...
The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.
(Hardback)
By: Jean J. Boddewyn
ISBN: 9780899302959
Readership/Audience: Tertiary Education
Publication Date: May 1988
Publisher: Bloomsbury Publishing PLC
See more...
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.
(Hardback)
By: Marilyn Kern Foxworth
ISBN: 9780313267987
Readership/Audience: Tertiary Education
Publication Date: Jul 1994
Publisher: Bloomsbury Publishing PLC
See more...
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals.
