(Hardback)

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Hardback)

Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses.

(Paperback)

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

(Hardback)

Gould explores the commerical and cultural underpinnings of advertisingand how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

(Paperback)

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

(Hardback)

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

(Hardback)

It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.

(Hardback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Paperback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Hardback, Fourth Edition)

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

(Hardback)

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

(Hardback)

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

(Hardback, Fourth Edition)

This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.

(Paperback)

All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising.

(Hardback, Second Edition)

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

(Hardback, 3rd edition)

The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.

(Hardback)

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businessesfrom Fortune 500s to local entrepreneurscan manage todays complex and fragmented marketing landscape, respond to consumers new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

(Paperback)

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businessesfrom Fortune 500s to local entrepreneurscan manage todays complex and fragmented marketing landscape, respond to consumers new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

(Paperback)

This is an owner's manual to advertising for a small business.

(Hardback)

(Paperback)

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

(Hardback)

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

(Hardback)

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.