(Hardback)
By: Terry O'Reilly
ISBN: 9781582435800
Readership/Audience: General
Publication Date: Mar 2010
Publisher: Counterpoint
See more...
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
(Hardback, Revised)
By: Marco Spies
ISBN: 9780500023709
Readership/Audience: General
Publication Date: Oct 2020
UK Publication Date: 1st October 2020
Publisher: Thames & Hudson Ltd
See more...
This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
(Hardback)
By: Richard Holman
ISBN: 9780500024607
Readership/Audience: General
Publication Date: Apr 2022
UK Publication Date: 24th February 2022
Publisher: Thames & Hudson Ltd
See more...
An inspirational guide to help creatives overcome obstacles and find success--filled with tips, anecdotes, and encouragement for anyone whose working life depends on imaginative thinking.
(Paperback, Revised and expanded edition)
By: John Hegarty
ISBN: 9780500296967
Readership/Audience: General
Publication Date: Feb 2024
UK Publication Date: 15th February 2024
Publisher: Thames & Hudson Ltd
See more...
(Hardback)
By: M Abellan
ISBN: 9788416500413
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Instituto Monsa de Ediciones
See more...
(Paperback)
By: Sara McCorquodale
ISBN: 9781472979568
Readership/Audience: General
Publication Date: Jan 2021
UK Publication Date: 21st January 2021
Publisher: Bloomsbury Publishing PLC
See more...
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
(Hardback)
By: Anthony W. Scott
ISBN: 9780473131296
Readership/Audience: General
Publication Date: May 2009
Publisher: Nationwide Books
See more...
From its origins as a UK radio show in 1994, Superbrands has become a world wide, Brand! This volume reveals many of New Zealand's iconic brands, 70 all told, showing their business methods and the artworks that underpin their success.
(Hardback, Third edition)
By: Pete Barry
ISBN: 9780500518984
Readership/Audience: General
Publication Date: Aug 2016
UK Publication Date: 11th August 2016
Publisher: Thames & Hudson Ltd
See more...
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
(Hardback)
By: Matthew Frederick
ISBN: 9780451496713
Readership/Audience: General
Publication Date: Jul 2018
UK Publication Date: 29th March 2018
Publisher: Random House USA Inc
See more...
(Paperback)
By: Nick Westergaard
ISBN: 9781400242719
Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
See more...
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
(Paperback)
By: Martin Lindstrom
ISBN: 9781847940131
Readership/Audience: General
Publication Date: May 2009
UK Publication Date: 7th May 2009
Publisher: Cornerstone
See more...
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
(Paperback)
By: Rob Ashton
ISBN: 9781473609419
Readership/Audience: Tertiary Education
Publication Date: May 2016
UK Publication Date: 24th February 2012
Publisher: John Murray Press
See more...
Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: Steve Robinson
ISBN: 9781400213160
Readership/Audience: General
Publication Date: Aug 2019
Publisher: Thomas Nelson Publishers
See more...
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
(Hardback)
By: Epica Awards
ISBN: 9781350010413
Readership/Audience: Tertiary Education
Publication Date: Sep 2017
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Epica Awards
ISBN: 9781350024717
Readership/Audience: General
Publication Date: Nov 2018
UK Publication Date: 1st November 2018
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Epica Awards
ISBN: 9781350159921
Readership/Audience: Tertiary Education
Publication Date: Oct 2020
Publisher: Bloomsbury Publishing PLC
See more...
(Paperback, Main)
By: Philipp Blom
ISBN: 9780857892218
Readership/Audience: General
Publication Date: Sep 2017
UK Publication Date: 7th September 2017
Publisher: Atlantic Books
See more...
A sweeping and vibrant history of Europe and America during the inter-war years, by the acclaimed author of The Vertigo Years.
(Hardback)
By: Sara McCorquodale
ISBN: 9781472971913
Readership/Audience: General
Publication Date: Oct 2019
Publisher: Bloomsbury Publishing PLC
See more...
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
(Paperback)
By: David Ogilvy
ISBN: 9781802794960
Readership/Audience: Professional and Scholarly
Publication Date: May 2023
UK Publication Date: 2nd February 2023
Publisher: Headline Publishing Group
See more...
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
(Hardback)
By: Miles Young
ISBN: 9781847960870
Readership/Audience: Tertiary Education
Publication Date: Oct 2017
UK Publication Date: 5th October 2017
Publisher: Headline Publishing Group
See more...
An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.
(Paperback)
By: Josh Weltman
ISBN: 9780761181750
Readership/Audience: Tertiary Education
Publication Date: Apr 2015
Publisher: Workman Publishing
See more...
Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.
(Paperback)
By: Adrienne Weiss
ISBN: 9781608106264
Readership/Audience: General
Publication Date: Jan 2017
Publisher: Sourcebooks, Inc
See more...
(Hardback)
By: Kevin McTigue
ISBN: 9781098380755
Readership/Audience: General
Publication Date: Nov 2021
Publisher: BookBaby
See more...
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
(Paperback)
By: Kevin McTigue
ISBN: 9781098390457
Readership/Audience: General
Publication Date: Aug 2021
Publisher: BookBaby
See more...
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
