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The Management of International Advertising: A Handbook and Guide for Professionals
(Hardback)
By Erdener Kaynak
The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
By Ann Brewer
The Rise of Advertising in the United States: A History of Innovation to 1960
(Paperback)
By Edd Applegate
Creative Demons and How to Slay Them
By Richard Holman
Strategic Copywriting: How to Create Effective Advertising
(Paperback, 3rd edition)
Confessions Of An Advertising Man
By David Ogilvy
D&AD. The Copy Book
(Book detail unspecified)
By D&AD
Junior: Writing Your Way Ahead in Advertising
By Thomas Kemeny
The Age of Persuasion: How Marketing Ate Our Culture
By Terry O'Reilly
The Attention Merchants: The Epic Struggle to Get Inside Our Heads
(Paperback, Main)
By Tim Wu
Branded Interactions: Marketing Through Design in the Digital Age
(Hardback, Revised)
By Marco Spies
Hegarty on Advertising: Turning Intelligence into Magic
(Paperback, Revised and expanded edition)
By John Hegarty
Hegarty on Creativity: There are No Rules
Superbrands: An Insight into Many of New Zealand's Most Trusted Brands: 1
By Anthony W. Scott
The Advertising Concept Book: Think Now, Design Later
(Hardback, Third edition)
By Pete Barry
101 Things I Learned in Advertising School
By Matthew Frederick
Brand Now: How to Stand Out in a Crowded, Distracted World
By Nick Westergaard
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
By Rob Ashton
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
By Steve Robinson
Epica Book 30: Creative Communications
By Epica Awards
Epica Book 31: Creative Communications
Epica Book 33: Creative Communications
Influence: How social media influencers are shaping our digital future
By Sara McCorquodale
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