(Hardback)
By: M Abellan
ISBN: 9788416500413
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Instituto Monsa de Ediciones
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(Hardback)
By: Emmanuel Probst
ISBN: 9781576879825
Readership/Audience: General
Publication Date: Aug 2022
Publisher: powerHouse Books,U.S.
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(Paperback)
By: David Ogilvy
ISBN: 9781853756153
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2021
UK Publication Date: 1st March 2007
Publisher: Headline Publishing Group
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
(Hardback)
By: Amanda Scardamaglia
ISBN: 9781925556490
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Melbourne Books
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(Paperback)
By: Matthew Crain
ISBN: 9781517905057
Readership/Audience: General
Publication Date: Nov 2021
Publisher: University of Minnesota Press
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"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
(Paperback, Not for Online)
By: Claude Hopkins
ISBN: 9781640954250
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Sound Wisdom
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(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652065
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Red Wheel/Weiser
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(Hardback)
By: Mike Sullivan
ISBN: 9781667859248
Readership/Audience: General
Publication Date: Jan 2023
Publisher: BookBaby
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(Paperback)
By: David Snellenberg
ISBN: 9789063696351
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2022
Publisher: BIS Publishers B.V.
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(Paperback)
By: Andrew Griffiths
ISBN: 9781741750072
Readership/Audience: General
Publication Date: Aug 2006
Publisher: Allen & Unwin
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Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.
(Paperback)
By: Mike Perron
ISBN: 9798350946956
Readership/Audience: General
Publication Date: Aug 2024
Publisher: BookBaby
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(Hardback)
By: Elliott Curson
ISBN: 9798350970340
Readership/Audience: General
Publication Date: Jan 2025
Publisher: BookBaby
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This is a fun look at a medium that can be felt but can't be seen. That's the power of radio.
(Paperback)
By: Professor Greg Myers
ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback)
By: C. Edwin Baker
ISBN: 9780691604930
Readership/Audience: Tertiary Education
Publication Date: Sep 2014
Publisher: Princeton University Press
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
(Hardback)
By: C. Edwin Baker
ISBN: 9780691633930
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Princeton University Press
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(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Tertiary Education
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Hazel G. Warlaumont
ISBN: 9780275969325
Readership/Audience: Tertiary Education
Publication Date: Oct 2000
Publisher: Bloomsbury Publishing PLC
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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.
(Hardback)
By: Jean J. Boddewyn
ISBN: 9780899302959
Readership/Audience: Tertiary Education
Publication Date: May 1988
Publisher: Bloomsbury Publishing PLC
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Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.
(Hardback)
By: Marilyn Kern Foxworth
ISBN: 9780313267987
Readership/Audience: Tertiary Education
Publication Date: Jul 1994
Publisher: Bloomsbury Publishing PLC
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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals.
(Paperback)
By: Robin Koval
ISBN: 9780385508179
Readership/Audience: General
Publication Date: Jan 2005
Publisher: Random House Canada
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(Hardback)
By: Lawrence R. Samuel
ISBN: 9781440857225
Readership/Audience: Tertiary Education
Publication Date: Jul 2017
Publisher: Bloomsbury Publishing PLC
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