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From the authors of Close the Deal, Smart Moves, and Yes, You Can!, the decision-making handbook that all managers need open on their desks.

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This book shows how activity-based methods and other cost analysis and control techniques may be used by manufacturing and marketing managers.

Part I explains the cost concepts and terminology used in modern businesses and describes the concept of a fully integrated manufacturing and costing system.

(Hardback)

Activity-based costing emerged as an important accounting concept in the mid-1980s in response to global competition. This book describes and explains where activity-based concepts fit in the cost and management accounting body of knowledge.

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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

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This is volume 16 in the Major Conservative and Libertarian Thinkers series.

(Hardback)

The Scottish philosopher Adam Smith (1723-1790) was as a pioneer of political economy. For Smith, a free competition environment was the best way to foster economic development that would work in accordance with natural laws. This title provides comprehensive accounts of the works of this seminal conservative thinker.

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A dialogue between the head of a hypothetical, formerly socialist East European country and a fervently market-minded American adviser. Their spirited give-and-take highlights the monumental political as well as economic complexities faced by the former Soviet bloc countries as they struggle to transform themselves into free market economies.

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'Muller's great accomplishment in this book is to present a clear, thoughtful, and engaging overview of Adam Smith's thought. He reveals Smith to be a wide-ranging and innovative thinker who formulated a comprehensive social science.' - Peter McNamara, The Review of Politics.

(Hardback)

This book looks at the theory and practice of legal borrowing and adaptation in different areas of the world and offers a range of valuable insights.

(Paperback)

This book looks at the theory and practice of legal borrowing and adaptation in different areas of the world and offers a range of valuable insights.

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(Hardback)

He takes up advanced planning analysis in Chapter Five, advanced control analysis in Chapter Six, and decentralizing and performance evaluation in Chapter Seven.

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Written primarily as a text for the serious student of journalism, the professional journalist will profit as well from this invaluable back-to-basics, nuts-and-bolts approach to news collection and reporting.

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Latest developments in the world-class strategy for business operations, JIT, presented in an easily accessed format for production and other operations executives.

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(Hardback)

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Offers an overview of developments in behavioral finance. This volume presents twenty papers by leading specialists that illustrate the abiding power of behavioral finance - of how specific departures from fully rational decision making by individual market agents can provide explanations of otherwise puzzling market phenomena.

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(Paperback, NIPPOD)

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The first twenty-five years of Uganda's independence from British colonial rule were characterized by internal conflicts, dictatorship, and economic disintegration. This book offers an account of the remarkable policy changes that took place from 1986 to 2012 and their effect in contrast with the turbulent, violent events after independence.

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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Exploring the influence and experiences of Americans in Mexico since World War II, this book traces Mexico's role as an important refuge for Americans seeking an alternative cultural and social model. It offers a different interpretation to those interested in modern Mexican history, border studies, tourism, and retirement in Mexico.