(Paperback)

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.

(Hardback, Second Edition)

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

(Paperback, Second Edition)

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

(Paperback)

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

(Hardback)

(Hardback)

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;

(Hardback)

(Hardback)

(Hardback)

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.

(Hardback)

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.

(Hardback)

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol.

(Hardback)

Minority women who have made it to the top offer tips and advice to others who wonder what it takes to succeed in careers in both the for-profit and nonprofit worlds.

(Hardback)

(Hardback)

In 1865, William Buck Dana, working a bold new departure in American journalism, established the nation's first business weekly, the Commercial and Financial Chronicle, in the country's commercial nerve center, New York City.

(Hardback)

In addition to being up-to-date, the book is also a novelty in the sense that it describes the work of both national and international entities and explains how those organizations interrelate and coordinate their programs.

(Hardback)

Drawing on studies that quantify the link between individual development and organizational value creation, this work provides human resource professionals with a framework that strengthens organizational growth and productivity through the workforce while enhancing individual fulfilment.

(Hardback)

The concluding chapter addresses affirmative action, policymaking, and statutory interpretation by surveying the legislative history of Title VII of the Civil Rights Act of 1964, as well as early Title VII employment discrimination cases, and probing the philosophical basis of affirmative action.

(Hardback)

This award winning handbook presents the views of both advocates and critics of the argument that government policies can establish gender and racial equality.

(Paperback)

(Paperback)

Fernando Gentilini served nearly two years as the civilian representative of NATO in Afghanistan, running a counterinsurgency campaign in the wartorn nation. Afghan Lessons is the fascinating story of his mission. He explores Afghan history, literature, tradition, and culture to understand some of the most basic questions of Western involvement.

(Hardback)

Although much has been written about African development since the beginning of independence, officials in government have contributed very few studies directly involved in development work.

(Hardback)

(Paperback)

A more peaceful and prosperous Africa is in everyone's interest. As one banker recently said, it is no longer a matter of ""Why Africa"" but ""How Africa"" Using economic policy analysis, this book examines the vision for achieving this idea of ""How Africa"" through the cooperative actions of the African Union, Africa's private sector, civil society, women, and youth.

(Hardback)

African markets caught investors' attention in 1994 with Kenya's 179% U.S. dollar returns leading world equity markets, along with six of the world's top ten markets being in Africa.