(Hardback)

This survey of the development of a business press in the United States will provide students and scholars of business, business history, and business journalism an introduction to the variety of serial literature relating to business available in the field.

(Hardback)

Examines business networks throughout Asia and how they have contributed to Asia's economic success - and will continue to do so - as Asia emerges from economic crisis.

(Hardback)

Truitt (executive in residence, Loyola Marymount U.) shows managers how to construct a business plan for firms large or small as well as for nonprofit organizations and government agencies. Its primary objectives are to explain the importance of business planning to the enterprise; provide suggestio

(Paperback, 5th edition)

(Hardback)

Mack, recently retired president and CEO of the Business-Industry Political Action Committee (BIPAC), contends that America's political party system is dying and is being replaced by major interest groups competitive with business interests who are using their grassroots networks and financial resou

(Hardback)

(Hardback)

An in-depth discussion of advanced strategy formulation theories and processes.

(Hardback)

Focusing on the subject of valuation of privately held businesses, this book argues that there is no small stock premium, that current valuation practice produces business valuations that are too subjective, and tax precedents and laws do not govern business valuations for other purposes.

(Hardback)

Business, Ethics and the Environment explores the public policy debate surrounding the issue of business and its role in environmental matters.

(Hardback)

The American cigarette industry is again facing enormous pressure from various groups whose goal is a smoke free society.

(Hardback)

Practical, up-to-date coverage of all of the critical aspects of building and managing a successful, cost-effective government relations program that uses the newest technologies, offering special guidance for practitioners in both the public and private sectors.

(Hardback)

Essential reading on sustainability governance in the twenty-first century

(Paperback)

Essential reading on sustainability governance in the twenty-first century

(Hardback)

Although the topic of business-government relations (BGR) is obviously not original, the authors seek to make their work unique by creating a conceptual framework that attempts to utilize empirical data to address this interdependence systematically.

(Paperback)

(Paperback)

In an attempt to understand the political history of the German middle class in the nineteenth century, Jeffry Diefendorf studies in detail the political, social, and economic behavior of three business communities on the Left Bank of the Rhine between 1789 and 1834. Originally published in 1980. The Princeton Legacy Library uses the latest print

(Hardback)

(Hardback)

(Paperback)

Terranova, a series regular on CNBC's Fast Money and the Chief Market Strategist for Virtus Investment Partners, dispenses counter-intuitive advice that will help the average investor to think and to trade like the pros.

(Paperback)

This book is designed to help people of all ages, whether it is a young person first starting out in the stock market or an older person structuring his/her retirement strategies.

(Paperback)

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.

(Hardback)

(Hardback)

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.

(Hardback)