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This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.

The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done.

(Paperback)

If you're in business and want to make it big you need to know the rules of success.

Nigel Botterill had a successful corporate career for many years until one day, aged 36, he decided to step off the corporate ladder and make it on his own.

(Paperback)

A top reporter exposes the deep ties between the Obama administration and the big banks that are bankrupting the country. According to Gasparino, Obama is faking his outrage, and his calls for new policies to rein in banks that are "too big to fail" are just pabulum.

(Paperback)

Looks at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. This title provides insights into why some public initiatives work while others are hobbled by pitfalls, and offers suggestions for how public ventures should be implemented.

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(Paperback)

This book promotes bounded rationality as the key to understanding how real people make decisions.

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"Originally published as: Brand damage. Bloomington, Indiana: AuthorHouse, 2013.

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(Paperback)

Brand Stance is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards.

(Hardback)

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Compelling stories exalt, motivate, and acculturate every worker in an enterprise.

(Paperback)

(Paperback)

Employers and the government are pushing for every employee to have an individual contract. David Peetz peels away the claims and counterclaims to explain who benefits and who loses in the brave new world of work.

(Hardback)

(Paperback)

A new edition of Kaplans landmark study on eighteenth-century French political economy, reissued with a new Foreword by Sophus A. Reinert. Based on comprehensive archival, Kaplans classic work constitutes a major contribution to the study of the subsistence problem before the French Revolution and the political economy of deregulatory reform.

(Hardback)

Shows how to leave bosses, office politics, and mind-numbing work behind for the fresh, green fields of business ownership. This book tells about making the transition from working for an organisation to working for yourself by starting your own business or freelancing.

(Hardback)

Much has been written about communicating within organizations but relatively little on the critical skill of communicating upward.

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Women compose nearly half of today's workforce, are in more management positions than ever before, and have reached every level of the Fortune 500--except the most important ones. This book explodes long-held myths and provides practical advice on the first steps needed to effectively break the glass ceiling.

(Hardback)

This is a comprehensive guide to managing and leading a mission-driven, not-for-profit organization in difficult economic times.

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(Hardback)

Choice

Although the United States' economic relations with the Third World have gone through various phases as political and fiscal conditions have shifted, Dr. Godfried contends that the main policy outlines established in the Middle East in the 1940s have dominated the American approach to Third World development ever since.

(Paperback)

The author surveys the negotiations between Britain and the European Economic Community, analyzing official and public attitudes toward the British accession, and the influence of public opinion throughout the negotiations. She carefully examines the British search for entry, the development of the Community, and the member nations' discussions on