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(Hardback)
By: Paul Polman
ISBN: 9781647821302
Readership/Audience: General
Publication Date: Jan 2022
Publisher: Harvard Business Review Press
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(Paperback, Second Edition)
By: Dr. Ivan Misner
ISBN: 9781599186047
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2018
Publisher: Entrepreneur Press
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(Paperback)
By: Gleb Tsipursky
ISBN: 9781632651624
Readership/Audience: General
Publication Date: Jan 2020
Publisher: Red Wheel/Weiser
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(Paperback)
By: Heidi Grant Halvorson
ISBN: 9781633694132
Readership/Audience: General
Publication Date: Nov 2017
Publisher: Harvard Business Review Press
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(Paperback)
By: Dan Kennedy
ISBN: 9781599183619
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2010
Publisher: Entrepreneur Press
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Takes business owners from recession warriors to new economy entrepreneurs. Suitable for entrepreneurs who are faced with a crashing economy and a fickle market, this title uncovers new opportunities, revealing new requirements, and restoring time-honored business principles, and steers entrepreneurs in the right direction - toward success.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184395
Readership/Audience: General
Publication Date: Feb 2012
Publisher: Entrepreneur Press
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Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
(Paperback)
By: Dan S. Kennedy
ISBN: 9781599185330
Readership/Audience: General
Publication Date: Mar 2014
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781642011715
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2025
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781599185842
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2016
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781642011647
Readership/Audience: General
Publication Date: Jun 2024
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781642011708
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Entrepreneur Press
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(Paperback, 3rd Edition)
By: Dan S. Kennedy
ISBN: 9781599186412
Readership/Audience: General
Publication Date: Sep 2019
Publisher: Entrepreneur Press
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Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to todays brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184005
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2011
Publisher: Entrepreneur Press
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Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors
(Paperback)
By: Dan Kennedy
ISBN: 9781599183572
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2010
Publisher: Entrepreneur Press
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In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than
(Paperback)
By: Dan Kennedy
ISBN: 9781599183695
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2010
Publisher: Entrepreneur Press
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The old economy is shattered, and gone forever. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. The author shows you how to lure, bait, attract, and become a magnet for it.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184401
Readership/Audience: General
Publication Date: Aug 2012
Publisher: Entrepreneur Press
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Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184500
Readership/Audience: General
Publication Date: Nov 2012
Publisher: Entrepreneur Press
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(Hardback)
By: Martin Dempsey
ISBN: 9781939714213
Readership/Audience: General
Publication Date: May 2020
Publisher: Missionday
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(Hardback)
By: Chris Baker
ISBN: 9781399416658
Readership/Audience: General
Publication Date: Apr 2025
Publisher: Bloomsbury Publishing PLC
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A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.
(Paperback, 2nd edition)
By: Robert Skrob
ISBN: 9781599184104
Readership/Audience: Professional and Scholarly
Publication Date: May 2011
Publisher: Entrepreneur Press
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Introduces the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle. This title lets you uncover the secrets to create your own information marketing empire. It shows five ways to quickly launch a business that creates quick, sustainable wealth.
(Hardback)
By: Alexandre "Alex" Lazarow
ISBN: 9781633697584
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Harvard Business Review Press
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(Hardback)
By: Amy Jen Su
ISBN: 9781422183939
Readership/Audience: Professional and Scholarly
Publication Date: May 2013
Publisher: Harvard Business Review Press
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People are drawn to, and influenced by, leaders who communicate authentically, connect with people, and have immediate impact. So how do you become one How can you learn to "own the room" Filled with real-life stories and examples, this book intends to demystify the notion of presence and provides practical advice on how you can develop it.
(Hardback)
By: Peter F. Drucker
ISBN: 9781633699311
Readership/Audience: General
Publication Date: Nov 2020
Publisher: Harvard Business Review Press
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(Hardback)
By: Nick Morgan
ISBN: 9781422193501
Readership/Audience: General
Publication Date: Jul 2014
Publisher: Harvard Business Press
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