(Hardback)

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

(Hardback)

Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.

(Hardback)

Aims to issue a challenge to HR professionals: define the value you create and institute measures for your performance, or face the inevitable outsourcing of your function. This book provides hands-on tools that show HR professionals how they can operate in all four areas simultaneously.

(Paperback, First Trade Paper Edition)

No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. This title explains why. It explores the constraints the human brain places on innovative thinking.

(Hardback, First Trade Paper Edition)

No organization can survive without iconoclasts--innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Neuroscientist Berns describes practical ways to understand and unleash an individual's potential to think differently.

(Hardback)

(Paperback)

In challenging times, companies must serve their customers faster and more efficiently. This book helps you learn key steps for carrying out a business process improvement initiative, including how to: plan a business process improvement initiative; analyze and redesign a current process that needs improvement; and, more.

(Hardback)

Examines the role that social capital plays in organizations. This book argues that social capital is integral to business life and that without it cooperative action isn't possible. It identifies the social elements that contribute to innovation and productivity, and reveals the benefits that derive from investments in social capital.

(Hardback)

This book reveals that classic economic principles can still offer real strategic value in a marketplace that depends on information technology, and offers the insight and understanding necessary to succeed in the information age.

(Paperback)

(Hardback)

(Hardback)

Argues that the real reason IT fails to deliver value is that companies have no formal system in place for guiding and monitoring IT decisions. This book shows that companies need IT governance systems to ensure that IT investments are made effectively.

(Hardback)

An assessment of the real work of leaders. This work helps us better understand what leaders-real leaders-do. It helps readers learn become more effective leaders as they explore pressing issues such as power, influence, dependence, and strategies for change.

(Paperback)

All managers want to hold their employees accountable for results and help them accomplish more, but few know how. Moving beyond the annual performance review, Keeping Employees Accountable for Results offers managers quick, step-by-step advice on setting expectations, monitoring progress, giving feedback, and following through.

(Hardback)

Helps you develop the analytical skills needed in today's world of work, no matter your role or experience. This title offers the tools to enhance your thinking and decision-making.

(Paperback)

The book develops a sympathetic Marxist critique of Keynes. Keyness insights, particularly into unemployment, money and finance and the importance of state intervention gain greater critical purchase when re-worked on Marxist foundations and doing so also enriches Marxism.

(Paperback)

"This book provides practical recommendations to enhance leadership style and develop the right climate and team structure and processes so that a culture of creativity, collaboration, and innovation can thrive. It also unpacks why collaboration and innovation efforts in professional services so often do not succeed"--

(Paperback)

(Hardback)

(Hardback)

Identifies the conditions that a leader can put in place to increase the likelihood of team success. The book describes five conditions that set the stage for performances: a real team, a compelling direction, an enabling team structure, a supportive organizational context, and the availability of competent coaching.

(Hardback)

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies. This book lays out the disciplines that PE firms use to attain their edge.

(Hardback)

"Lords of Strategy, The: The Secret History of the New Corporate World".

(Paperback)

(Hardback)

Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.