(Paperback)

The latest in a series exploring twenty-first-century governance, this new volume examines the use of market means to pursue public goals.

(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Paperback)

The marketing secrets that experts and top professionals use.

(Hardback)

(Hardback)

Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.

(Hardback)

How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book.

Primary among the challenges faced by firms is industrial rationalization.

(Hardback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Paperback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Hardback)

(Hardback)

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

(Hardback)

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.

(Paperback)

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets.

(Hardback)

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

(Hardback)

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

(Hardback)

The American Marketing Association defines marketing as an exchange process. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.

(Paperback)

(Paperback)

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

(Hardback, 2nd Revised edition)

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

Synopsis coming soon.......

(Hardback)

The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section.

Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.

(Hardback)

(Hardback)

This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.

(Hardback)