(Hardback)

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources.

(Hardback)

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis.

(Hardback)

Intended for the professional who needs access to state-of-the-art knowledge and its implications for marketing strategy development, this text includes information on the mature market, market segmentation and market targeting.

(Hardback)

For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms.

(Paperback)

(Hardback)

A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.

Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.

(Paperback)

Marketing Your Startup shares compelling stories and spotlights strategies for igniting growth.

(Hardback)

The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.

After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries.

(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Hardback)

(Hardback)

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges.

(Hardback)

Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.

(Paperback)

Unveils a theory of the market economy. Arguing that most economists use overly abstract models of how the economy operates, this book seeks an empirically based alternative. It creates mathematical models of how the economy works and how the interaction of its sectors creates mutual protection from the uncertainties of business.

(Hardback)

This book 'puts markets in their place', knocking them off the pedestal as the self-organising marvel of capitalist economies. It debates a wide variety of markets, markets for food as well as for capital, for domestic service and for scientific knowledge, markets that succeed and markets that fail. -- .

(Hardback)

(Hardback)

The history of capitalism has long been thought to be a sequence of recurring crises that appear in various forms: crises in employing people, crises in obtaining resources, and financial crises. Marx's Crises Theory: Scarcity, Labor, and Finance provides a framework for interpreting Marx's theory of crises.

(Hardback)

Previously scattered throughout his writings, Marx's wage theory is presented here in its entirety for the first time.

(Hardback)

The failure of state socialism in Eastern Europe and the Soviet Union has not dissuaded those who wish to keep Marx alive from pushing workers' self-management as a feasible enterprise in a free market system.

Prychitko's volume does more than simply interpret the meaning of Marxism.

(Hardback)

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

(Paperback)

This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

(Hardback)

This study focuses on whether media content, rather than the process of media exposure, is the decisive factor in cultivating modernity. Kazan argues that media impact should be understood in terms of the dynamics of the entire socio-cultural and political systems of Gulf societies.

(Hardback)

Economists and historians have viewed the events of the 1920s, the stock market boom and crash, the Great Depression and the New Deal, as largely independent events.

(Paperback)

Big business awaits the professional who can best navigate the complex world of international trade. Learn how to master the world of import/export today!

(Hardback)

How they do so, and how they can be more effective inner leaders, is the focus of this book for current and aspiring leaders as well as their academic colleagues.

Fairholm explains that there are four key characteristics that distinguish inner leaders from CEOs.