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Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

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Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.

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Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India.

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Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management.

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A clear, comprehensive examination of the world's newly emerging markets and the opportunities they hold for U.S. marketeers, as well as a cogent discussion of how to enter and benefit from them.

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How do you attract the other half to spend their affluence on your products and services Learn the practical strategies that encourage loyalty in those with the power to buy.

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Synopsis coming soon.......

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Rocked by a flurry of high-profile sex discrimination lawsuits in the 1990s, Wall Street was supposed to have cleaned up its act. It hasn't. Selling Women Short is a powerful new indictment of how America's financial capital has swept enduring discriminatory practices under the rug. Wall Street is supposed to be a citadel of pure economics, paying

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Emphasizing each country's individual conditions, the contributors suggest that it is unusual for semi-peripheral states to move into the "core" world-economy. They present the thesis that the conditions which were necessary to achieve semi-peripheral status often prevent further advances.

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For more than 200 years, the U.S. Marine Corps has been a paragon of world-class leadership, excelling in the areas of motivation, training, and management. Semper Fi -- which since its hardcover publication has become a best-selling, business leadership classic -- shows readers how to adapt these proven practices for their own organizations.

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Analyses the recent financial reforms and reform strategies in Asia, Latin America, Eastern Europe, and Russia. The chapters draw on the extensive practical experience of the authors and reflect the most recent empirical research in the field.

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Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. This work examines the technology innovation process, and displays its critical links with organizational functions.

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Why is Europe's employment rate almost 10 percent lower than that of the United States Drawing on the findings of a project that examined data from France, Germany, Netherlands, United Kingdom, and the United States, this work argues that Europe's 25 million "missing" jobs can be attributed almost entirely to its relative lack of service jobs.

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The services sector including financial services, telecommunications, transportation, tourism, and professional services has become critical to the continued economic dynamism in the Americas.

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If the subject of influence in Washington interests you, this series of books deserves your respectful attention...it has changed the ways in which American politicians think about the budget.

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The book begins with an overview of how and why the present self-regulatory arrangement for setting standards for financial reporting in the private sector came about in 1973.

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Synopsis coming soon.......

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An inside account of men's magazines through the eyes of a journo who's been bang in the middle of it.

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This study focuses on the job evaluation procedures used in the federal government to evaluate all white-collar non-supervisory occupations. Female-dominated jobs, it is discovered, were rated lower on all factors used in the federal government's job evaluation system.

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Each chapter in this unique volume explores intersections of sex, religion, and media in our society.

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This is the first far-reaching historical analysis of how press critics have kept American journalism honest and working on behalf of a free and democratic society. Merging history, biography, and forthright critique, Shame the Devil chronicles press commentary from the bitter aftermath of World War I to the paradoxes of the post-truth era.