(Hardback)

A comprehensive understanding of the factors that affect successful communication in crisis situations.

(Hardback, 3rd edition)

The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.

(Hardback)

In a timely and important contribution to the management literature, Louis Nevaer and Steven Deck take a careful, critical look at the various forms of corporate restructurings prevalent today-alliances, mergers, and acquisitions-and at their long-term implications for the structure of corporate America.

(Paperback)

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

(Hardback)

Rather, with the help of extensive data collected over a seven-year period, Stahl describes how some 1500 executives actually do make strategic decisions from the executives' self reports of their own priorities, showing how reality differs substantially from existing theories widely used to explain executive decisionmaking behavior.

(Hardback)

A practical, intelligent, easily used way to ask the right questions to get the answers you need in a face to face job interview - increasing your odds of choosing the right candidate.

(Hardback)

Corporate finance and corporate strategy have long been seen as different sides of the same coin. Through examples and applications from various industries, this book offers a valuation framework for competitive strategies. It follows a problem-solving approach that synthesizes ideas from game theory, real options, and strategy.

(Hardback)

(Hardback)

Managers and management scholars alike need operational models and concepts for dealing with core competencies within strategic management.

(Hardback)

Shows how the tobacco industry has survived and grown in an increasingly hostile business environment.

(Hardback)

Administrators and directors of non-profit organizations (NPOs) face most of the same challenges and problems that confront their counterparts in profit making organizations.

(Paperback, 2nd Revised edition)

This new edition captures and blends the essence of new ways of managing public and nonprofit organizations to better serve the client given the new realities that are drastically altering the ways in which these organizations do business.

(Hardback)

Strategic planning methodology is the application of strategic management theory to practice. This is what planning professionals and strategic management scholars have long soughta firm methodological connection between strategic management theory and its daily practice in management.

(Paperback, 2nd edition)

(Hardback, 2nd edition)

(Hardback)

Offers retailing professionals and those who aspire to retailing career a foundation for understanding what marketing theory is and how it can be linked to retailing practice.

(Hardback)

(Paperback)

Aimed at top and middle-level executives, this is a concise, jargon-free guide providing practical, concrete measures for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action.

(Hardback)

This text examines the development of international trading blocs and the strategies and policies affecting global trade. It looks at the conditions of the major existing regional trading blocs and discusses issues that will impact upon those who do business within them.

(Hardback)

The public sector manager experienced with strategic planning techniques can use the guide as a handy reference to particular aspects of the process, while those new to strategic planning will find this an indispensable aid in developing and implementing their own internal strategic planning processes.

(Hardback)

In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully.

When it comes to strategic planning, B.

(Hardback)

This powerful study suggests that strategic pragmatism has enabled Japan to use Western theories and doctrines more comprehensively and thoroughly than the West. By comparing Japan's policies and structure to patterns prevailing in major Western countries, Japan's `secret' can be translated into concepts familiar to the West.

(Paperback)

(Hardback)

Nonprofits can achieve economies of scale and perhaps position themselves to win more government grants by combining resources and personnel through a process of strategic restructuring, according to Kohm (researcher, Chapin Hall Center for Children at the U. of Chicago) and La Piana (of the consult