(Hardback)

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

(Hardback)

(Hardback)

Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition.

(Paperback)

In tracing the intellectual roots of business leadership, the author argues that until recently, spirit and soul have been absent from the major models. He outlines five ideas about leadership and defines a focus that must exist in order to understand the leaders' role in relation to the workers.

(Paperback)

This book focuses attention on a relatively neglected component of communication-silence-in order to present current research from a number of disciplines and also to stimulate further research on the subject.

(Paperback)

(Paperback, Third Edition)

Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.

(Paperback)

In this book, the authors integrate the three dominant approaches to organizational development - learning, performance, and change - to create a dynamic lens through which to analyze any HRD program or initiative.

(Paperback)

(Paperback)

The riveting and revelatory inside story of the most spectacular business failure in decades. With a new afterword by the author.

(Hardback)

Aims to treat planning from a broader, more fundamental mental perspective than other studies in the field - as a process inherent in human activities, critical to societal success and a distinct intellectual discipline and managerial method.

(Paperback)

This book is meant to help business owners transition their company and keep family harmony.

(Paperback, 2nd Revised edition)

Now you can put the experts to work for your library with the updated and revised second edition of Selecting Library Furniture. Learn how to comply with the latest government regulations, create and furnish inspiring and practical areas, plan for electronic equipment, or create a goals-and-objectives statement for a library planning project.

(Hardback)

The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice.

(Hardback)

(Hardback)

The author of the bestselling "1001 Ways" series shows how to get ahead by fulfilling every employer's ultimate expectation: that the employee will do what most needs to be done without having to be asked.

(Paperback)

50 quick lessons to help new and veteran restaurant managers develop a healthy restaurant culture and a profitable bottom line. From larger lessons like minimizing liability, or getting the train back on the tracks during a rough service, to smaller tips like changing your socks mid-shift, this book is filled with bite-sized lessons that help managers and owners bring their best game.

(Paperback)

Understanding body language is vital for success in any walk of life, but in the game of poker it can mean the difference between winning or losing.

(Hardback)

To compete in today's business environment, corporations must be globally responsive--particularly when it comes to the often-neglected task of human resource management.

(Paperback)

Explaining how politics shapes corporate governance, this book combines a theoretical model on this political interaction, with statistical evidence from thirty-nine countries of Europe, Asia, Africa, and North and South America and narratives of country cases.

(Hardback)

Product information not available.

(Hardback)

Political Risks in International Business presents and stimulates new directions in political risk research, corporate management, and public policy. Political risks can be broadly defined as uncertainty about the political environment of business and the effects of that environment on individual firms.

(Paperback)

A guide to creating products that pop through the noise, off the shelf and into consumers' imaginations.

(Paperback)