(Hardback)

A practical guide to leveraging hidden knowledge intangibles to fuel growth and innovation and add value to your business.

(Hardback)

To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

(Hardback)

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.

(Hardback)

(Hardback)

This study aims to close the gap between information technologies and management decision making. It treats relevant topics in information technology by using examples and relating these methods to the needs of the decision-maker by taking into account the individual's decision style.

(Paperback)

An irresistably perceptive journey which brings alive the two qualities -- intelligence and leadership -- which count most towards successful lives, enterprises and communities.

(Paperback)

The need for high-quality leadership in all areas of business and organisational activity has never been greater. The focus is on winning hearts and minds, on leadership as an emotional and psychological commitment to the people being led, and on the idea of emotional intelligence.

(Hardback)

American Business Journal, Winter 1990

This book describes a new approach to business-government interactions while giving business and government officials a new set of practical proposals for change.

(Hardback)

Subsequent chapters highlight the underlying themes and assumptions that guide human resource management practice, illustrate how human resource management can be integrated with strategic management, critique initial efforts toward strategic human resource management, and offer a new set of choices that overcome the limitations of prior efforts.

(Hardback)

The studies in this collection of research articles analyze the changing patterns of world business and consider: economic growth, regional trade, foreign direct investment, capital markets and trade restrictions.

(Hardback)

This text presents for the first time the history of international business, using both a case and contextual approach.

(Paperback)

This text presents for the first time the history of international business, using both a case and contextual approach.

(Hardback, 2nd Revised edition)

Describes key international business reference sources and databases, and provides the instructive analysis needed to effectively use them.

(Paperback, 2nd edition)

(Hardback)

This study develops the calculus which, if used in selecting overseas projects, structuring international enterprises, and resolving operatonal problems, would reduce the area of conflict in business and become a more viable international concept.

(Hardback)

A presentation of strategies for surmounting the challenges confronting business researchers embarking on international research within their specialities. It explores the opportunities afforded by such research and uses both qualitative and quantitative approaches in an international context.

(Hardback)

(Hardback)

This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

(Hardback)

Covers the use of one or more methodologies in facility acquisition and location analysis internationally, supported by current research findings.

(Paperback)

The newest edition of a classic: the definitive guide to researching and launching an international career

(Hardback)

An extremely timely contribution to the business and economic literature, this is a comprehensive study of the principal issues surrounding the negotiation and operation of joint ventures in the Soviet Union.

(Paperback, 3rd edition)

Revised edition of the authors' International mediation: the art of business diplomacy. 2nd ed. c2006.

(Hardback)

While there has been growing interest in artificial intelligence worldwide, reading material on the subject within an international context remains scarce. International Perspectives on Artificial Intelligence assembles thought leaders from around the world to advance thinking on the state of affairs of artificial intelligence in key locations around the world.

(Paperback)

While there has been growing interest in artificial intelligence worldwide, reading material on the subject within an international context remains scarce. International Perspectives on Artificial Intelligence assembles thought leaders from around the world to advance thinking on the state of affairs of artificial intelligence in key locations around the world.