(Paperback)

Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.

(Hardback)

The book concludes with state-of-the-art information connecting organization structure, business technology linkage, and company profitability, followed by 14 principles of information technology management.

(Hardback)

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.

(Hardback)

(Hardback)

A turnaround expert offers a practical management guide to surviving a recession or any other tough business environment, from an industry downturn to getting blindsided by competitors.

(Hardback)

This compelling work draws on the experiences of America's most successful business leaders to examine the issue of character in business.

(Hardback)

(Paperback)

In this case study approach to engineering management, some relevant theory is provided, with an analysis of the strengths and weaknesses for application.

(Hardback)

Revives crucial research on the marijuana/workplace debate and gives organization decision makers the analytical tools they need to formulate sound policy for their own workplaces.

(Hardback)

Everyone who reads the newspapers is aware of the dizzying pace of mergers, acquisitions, buyouts, and alliances, between big companies and small companies in various industries. Charting the course of this trend around the world, this book examines the motivations behind consolidation into corporate empires.

(Hardback)

Dr. Morris argues that through its Western mode of thought, a philosophy of separation, the U.S. is losing its edge in worldwide business competition.

(Hardback)

(Paperback)

(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Paperback)

The marketing secrets that experts and top professionals use.

(Hardback)

Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.

(Hardback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Paperback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Hardback)

(Hardback)

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

(Hardback)

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.

(Paperback)

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets.

(Hardback)

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

(Hardback)

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.