(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Hardback)

Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.

(Hardback)

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

(Hardback)

How they do so, and how they can be more effective inner leaders, is the focus of this book for current and aspiring leaders as well as their academic colleagues.

Fairholm explains that there are four key characteristics that distinguish inner leaders from CEOs.

(Paperback)

This book will open your eyes up to the value and importance of creating a business model that has recurring revenue. Learn the three types of recurring revenue models and how you can identify a niche in your current business or new business to create one or multiple new forms of recurring revenue that will give you predictability, stability and increase your businesses enterprise value.

(Hardback)

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.

(Hardback)

A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams.

(Hardback)

(Paperback)

A practical, step-by-step reference guide for improving your customer service through the nine rules of great service.

(Paperback)

(Paperback)

Analyses eleven cases of Australian high-technology innovation, exploring where we have gone right and where more could have been achieved. Drawing lessons from both the successes and failures, this title provides insights into Australian innovation management, and the challenges that lie ahead.

(Hardback)

This volume is the first practical guide for developing productivity measurement systems. An important tool for organizations, this step by step guide discusses how to measure productivity and then how to use this measurement.

Robert Pritchard's guide first presents a detailed description of the development and uses of ProMES.

(Hardback)

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

(Paperback)

Here, for the first time, is an accessible and practical book on mediation at work and in the workplace itself.

(Hardback)

A workplace mediation program supplements or replaces institutional grievance processes in order to increase job satisfaction, boost productivity, reduce employee turnover, and decrease the chances of legal action.

(Paperback)

A Valuable Meeting and Procedural
Reference for Business Corporations,
Boards, and Shareholders

(Hardback)

Twelve essays reflect various aspects of mega-mergers. They discuss the history of acquisitions during the last hundred years (and during the last ten especially), industry consolidation, bank mergers, risk management systems, and the difficulties mergers face. Case studies detail mergers in Switzer

(Hardback)

(Paperback)

(Paperback)

Containing a new introduction, this book on corporate power offers a theory of the effects of power and powerlessness within the corporation. The theory is updated by considering attitudes and practices in the corporate power structure of the 1990s.

(Hardback)

Exploring work group members' behaviors and emotions during the simulation, Astrachan addresses such issues as the similarities among groups within the company and the effects of mergers on various employee groups.

(Paperback)

This book covers the consolidation and merger of corporations and corporate divestiture in the United States.

(Hardback)

The authors coin the term meso-organizations for such networks that go beyond the scope of traditional businesses and bring in individuals, organizations from different industries and not-for-profit organizations into their business processes, and that view their environments as extensions of themselves.

(Hardback)

Social media, mobile messaging and artificial intelligence are changing customer service forever. Are you ready for the change