(Hardback)

The American Marketing Association defines marketing as an exchange process. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.

(Paperback)

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

(Hardback, 2nd Revised edition)

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

Synopsis coming soon.......

(Hardback)

The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section.

Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.

(Hardback)

(Hardback)

This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.

(Hardback)

(Hardback)

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis.

(Hardback)

Intended for the professional who needs access to state-of-the-art knowledge and its implications for marketing strategy development, this text includes information on the mature market, market segmentation and market targeting.

(Hardback)

For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms.

(Paperback)

(Hardback)

A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.

Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.

(Paperback)

Marketing Your Startup shares compelling stories and spotlights strategies for igniting growth.

(Hardback)

The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.

After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries.

(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Hardback)

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

(Hardback)

How they do so, and how they can be more effective inner leaders, is the focus of this book for current and aspiring leaders as well as their academic colleagues.

Fairholm explains that there are four key characteristics that distinguish inner leaders from CEOs.

(Paperback)

This book will open your eyes up to the value and importance of creating a business model that has recurring revenue. Learn the three types of recurring revenue models and how you can identify a niche in your current business or new business to create one or multiple new forms of recurring revenue that will give you predictability, stability and increase your businesses enterprise value.

(Hardback)

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.

(Hardback)

A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams.

(Hardback)

(Paperback)

A practical, step-by-step reference guide for improving your customer service through the nine rules of great service.