(Paperback)

Pinterest enthusiast Karen Leland takes business owners by the hand and acquaints them with the newest social media kid on the block. From signing up to creating power connections, contests and more, business owners are shown the steps to becoming a Pinterest power player.

(Paperback)

Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business

(Paperback)

Mindful of the complications and numerous requirements that surround LLCs, this book provides you the details of what you need to know about your state's LLC act as well as the procedures for dealing with the extensive rules and regulations. It is suitable for complete definitions and explanations of concepts surrounding LLCs.

(Hardback)

(Paperback)

Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.

(Paperback)

(Hardback)

Offers a hands-on action plan for building a cohesive brand strategy from the ground up. This book guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons.

(Hardback)

(Paperback)

Every company has talented employees. But the best managers understand that having the right people in the right positions doesn't just happen it requires careful management and talent development. This collection of first-hand accounts gives you insight into how some of the world's top business leaders invested in human capital.

(Hardback)

Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, this book shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

(Hardback)

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

(Hardback)

Describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.

(Hardback)

Examines the role of venture capital in the creation of new businesses. The book provides information on the size of the industry and how risk-taking and the time perspectives of its practitioners are changing, and shows how venture capital is more than a question of lending money.

(Hardback)

Proves that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. This book presents a four-step approach that enables businesses to create a diversified portfolio of ventures to drive new growth opportunities and optimally allocate people and capital.

(Paperback)

(Paperback)

(Paperback)

builds a compelling case for the Veganism

(Hardback)

George Washington is most famous for leading America to victory during the American Revolution and being the first President of the United States.

(Paperback)

Examines how information technology has influenced the competitive nature of industries and the strategies, structures, and systems that have resulted. This book provides research on two information systems that radically changed industries: the Bank of America's ERMA check sorting system and American Airlines SABRE reservation system.

(Paperback)

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges Now you can find out with Lessons Learned. Concise and engaging, each volume in this series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced.

(Hardback)

Offers an insider's take on what happened to Goldman Sachs - informed by the author's own experience, interviews with others who worked at or with the firm, and research. In this book, readers and business leaders will also learn about what the author calls "organizational drift" - and how to avoid it in their own firms.

(Paperback)

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

(Hardback)

Delivers a business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. This book covers topics ranging from managing people to leadership to measurement and strategy. It is also filled with insights that challenge questionable assumptions, and conventional management wisdom.

(Paperback)

Explains the rise and rise of Apple and the secrets of its success. Reveals how you can learn from Apple to develop compelling ideas and market them successfully.