(Paperback)

(Paperback)

In this case study approach to engineering management, some relevant theory is provided, with an analysis of the strengths and weaknesses for application.

(Hardback)

Revives crucial research on the marijuana/workplace debate and gives organization decision makers the analytical tools they need to formulate sound policy for their own workplaces.

(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Hardback)

(Hardback)

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.

(Hardback)

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

(Hardback)

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

Synopsis coming soon.......

(Hardback)

(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Hardback)

A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams.

(Hardback)

This volume is the first practical guide for developing productivity measurement systems. An important tool for organizations, this step by step guide discusses how to measure productivity and then how to use this measurement.

Robert Pritchard's guide first presents a detailed description of the development and uses of ProMES.

(Paperback)

Here, for the first time, is an accessible and practical book on mediation at work and in the workplace itself.

(Hardback)

A workplace mediation program supplements or replaces institutional grievance processes in order to increase job satisfaction, boost productivity, reduce employee turnover, and decrease the chances of legal action.

(Hardback)

Garment making has traditionally been a conservative industry in terms of technical innovation. In addition to research in trade and business sources, this book is based on interviews with clothing manufacturers, capital goods suppliers to the clothing industry, industry consultants, industry associations, and official industry bodies.

(Hardback)

These childhood issues, added to workplace problems such as age, sex and race discrimination, sexual harassment, ineffective job placement, and lack of appreciation for the skills and expertise of the mid-life employee can all work against achieving a highly productive work force.

(Hardback)

Students and professionals in the areas of personnel management, business administration, military studies, or anyone interested in the use of new technology in the testing and evaluation of personnel, will find Military Personnel Measurement a valuable resource.

(Paperback, 2nd edition)

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.

(Hardback, 2nd edition)

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.

(Paperback)

Personal finance 101--without the homework or quizzes. Gamm, founder of HelpSaveMyDollars.com and student at NYU Stern School of Business, offers a comprehensive, easy-to-understand introduction to money management. He walks readers through the basics of personal finance.

(Hardback)

(Paperback)