(Hardback)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

(Paperback)

(Paperback)

Deciding who to hire is a perennial challenge for every executive. Will the person be a good fit Will they perform up to expectations How can you predict just who will succeed This book presents an insight into how some of the world's top business leaders tackled both the uncertainty of hiring and the difficult task of letting someone go.

(Paperback)

With an overview on topics such as recruiting the right people, cultivating the right culture, avoiding employee burnout, and calculating employee turnover, this book offers managers an understanding of how to hire and increase retention. It is aimed at managers and human resource professionals.

(Hardback)

(Paperback)

This book is for guidance on building successful businesses, entrepreneurship, and growing generational wealth!

(Hardback)

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

(Hardback)

(Hardback)

Juxtaposes the stories of inventors with a fresh breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor. This work reveals the strategies including pinpointing problems to crossing knowledge boundaries, to visualising results, to applying analogies.

(Paperback)

Laying Off Employees

(Paperback)

Addresses the fundamentals of life-cost studies in the built environment. It includes the time-value of money, discounted cash-flow analysis, differential price-level movement and affordability fluctuations. Contemporary issues such as occupancy costs, sustainability implications and value adding are also addressed.

(Hardback)

Uses stories from a range of top companies to illustrate why building loyalty is more important than ever - and how to do it.

(Paperback)

(Paperback)

Designed for a senior-level or first-year MBA course on organizational behaviour and human resource management, this text examines contemporary issues facing management such as drugs in the workplace, ethnic diversity, family and career and women in management.

(Hardback)

Describes the opportunities that a rapidly expanding older workforce offers employers, the challenges that stand in the way of full engagement and productivity particularly with respect to their younger managers, and the specific strategies and practices that organizations and managers can adopt to manage older workers more effectively.

(Hardback)

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

(Hardback)

Far-reaching changes in attitudes and family structures have been redefining the workforce over the years - yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. The authors argue to extend this concept to the workplace.

(Hardback)

Explains mass customization in its historical context and demonstrates why mass production cannot work in turbulent industries. This work also presents an analysis on when and how managers in both service and manufacturing industries can make the transition to mass customization.

(Paperback)

(Hardback)

Argues that the relationship between employees and employers - an association that both defines and drives the American workplace - is in a state of profound transition. This book explores various developments in employment relationships and causes us to rethink our long-held assumptions about managing people.

(Paperback)

A coaching guide to teach four personal self-management skills to employees and managers in need of workplace behavior improvement.

(Paperback)

This workbook teaches four personal self-management skills with numerous exercises for employees and managers in need of workplace behavior improvement.

(Hardback)

What can companies do to attract and retain the large number of professional women who are forced off the career highway This work answers this critical question. Working closely with companies such as Ernst and Young, Goldman Sachs, Time Warner, General Electric and others, it identifies what works and why.

(Paperback, First Trade Paper Edition)

The information revolution has made for a radically more fluid knowledge environment, and the growth of venture capital has created inexorable pressure towards fast commercialisation of technologies. Companies that don't use the technologies they develop are likely to lose them.