(Hardback)

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

Synopsis coming soon.......

(Hardback)

(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Hardback)

A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams.

(Hardback)

This volume is the first practical guide for developing productivity measurement systems. An important tool for organizations, this step by step guide discusses how to measure productivity and then how to use this measurement.

Robert Pritchard's guide first presents a detailed description of the development and uses of ProMES.

(Paperback)

Here, for the first time, is an accessible and practical book on mediation at work and in the workplace itself.

(Hardback)

A workplace mediation program supplements or replaces institutional grievance processes in order to increase job satisfaction, boost productivity, reduce employee turnover, and decrease the chances of legal action.

(Hardback)

The authors coin the term meso-organizations for such networks that go beyond the scope of traditional businesses and bring in individuals, organizations from different industries and not-for-profit organizations into their business processes, and that view their environments as extensions of themselves.

(Hardback)

This one-stop handbook gives managers who have been charged with creating metric scorecards techniques that will make them truly effective.

(Hardback)

Garment making has traditionally been a conservative industry in terms of technical innovation. In addition to research in trade and business sources, this book is based on interviews with clothing manufacturers, capital goods suppliers to the clothing industry, industry consultants, industry associations, and official industry bodies.

(Hardback)

The authors examine the evolving role of the planner and planning department in the organization.

For those planners feeling confined or confused by computing environments, this book may well point the way to greater independence and understanding.

(Hardback)

These childhood issues, added to workplace problems such as age, sex and race discrimination, sexual harassment, ineffective job placement, and lack of appreciation for the skills and expertise of the mid-life employee can all work against achieving a highly productive work force.

(Hardback)

Students and professionals in the areas of personnel management, business administration, military studies, or anyone interested in the use of new technology in the testing and evaluation of personnel, will find Military Personnel Measurement a valuable resource.

(Paperback)

With insights for improving performance, managing change, and building relationships.

(Paperback)

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.

(Paperback)

The secrets that experts and top professionals use to stay at the top of their game.

(Paperback, 2nd edition)

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.

(Hardback, 2nd edition)

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.

(Paperback)

While some writers account for Japan's postwar economic "miracle" in terms of a distinctively Japanese, traditional model of social organization, the writers of this study consider Japan's technological growth to have been accompanied by convergence toward modernized social organization. The authors test both of these theoretical models. Their data

(Hardback)

(Paperback)

Personal finance 101--without the homework or quizzes. Gamm, founder of HelpSaveMyDollars.com and student at NYU Stern School of Business, offers a comprehensive, easy-to-understand introduction to money management. He walks readers through the basics of personal finance.

(Paperback)

Whether your team is virtual or in-house, this guide is any managers answer to quick but effective team-building.